De`ja Pocahontas Mays
Art Director with a PHD in going viral.
Art Director with a PHD in going viral.
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Smart Women
Problem: Smart Women is a company that promotes women to vote.
For their Vote 2020 Campaign, they wanted a bold diverse look
that reflected modern women while keeping to their retro theme.
Idea: I designed and illustrated a rebrand to include a more diverse group of women.
Sold in multiple retailers including the National Susan B.
Anthony Mueseum & House & Girl Scout Museum
Freelanced under the Certified Diversity Executive at New & Improved
![](https://freight.cargo.site/t/original/i/bfb4192b274c3d6056dd4566382b3a2d8d028af5db2dbc6bb01441c616fcfd85/IMG_3783.jpeg)
![](https://freight.cargo.site/t/original/i/f819b9a09dae76e9939ade3e6ad7d60fd6b5e42497f8a8f9563fb90d0f6a89d8/Buttons.png)
I made retro propaganda poster inspired designs for the social to go along with the vintage aesthetic of Smart Women.
![](https://freight.cargo.site/t/original/i/17309383ed4ef11b8f78c824b5ad0f18e13892d94170186423a52b76827322d8/gif-something-coming.gif)
![](https://freight.cargo.site/t/original/i/46e493b1cae98ebd5915f7fa03d5d7b2676f018e03cffd8536cc5f8da0746c65/Smartwomenmockup_1.png)
![](https://freight.cargo.site/t/original/i/b8afb2f92801b944c380d3249cdbc02d2a10e5da40944ad7f8702b9efcbbfa3b/Smartwomenmockup_2.png)
![](https://freight.cargo.site/t/original/i/2105fca296ef915adc6c898c30e1d790c53e0cf3e0fd12f75019af8b590a9568/Smartwomenmockup_3.png)
![](https://freight.cargo.site/t/original/i/15d4ab360ba4c9e19c0db59c3e909e290115714bc28f880b7ffe3b7443cde450/smartwomen_5.png)
![](https://freight.cargo.site/t/original/i/c7cce728ff3cd05f994e3a314ff01d2eebae45793ccf502e0b26df318383bcae/SmartWomenMock_4.png)
Creative Director: Lisa Balser
Art Director: Dèja Mays
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