De`ja Pocahontas Mays
Art Director with a PHD in going viral.
Art Director with a PHD in going viral.
Waffle House
![](https://freight.cargo.site/t/original/i/73b98cde3ab540220785fab1f5b0ad8b9cab6ef55d53227385f70959ae1864d4/WaffleHousegif1.gif)
When millenials leave the club, they are usually
insearch of late night food.
Waffle House turns into the House of W,
The New Hottest After Party between 2-5am.
Student Work 2018-2019
Clubbers would be served Instastory ads alerting them of House of W before the club closes.
![](https://freight.cargo.site/t/original/i/3d54aa691a6af24c352f859e724a689e8d6bd6e2a5a1d4937ec8550f132f625a/HouseofWfinaligad.gif)
Billboards will be placed next to the hottest clubs in the city.
![](https://freight.cargo.site/t/original/i/18f8e65a4b04f11492619d3211d94ae2d9957162ec8be9139439d018d5851530/housewbillboard.png)
![](https://freight.cargo.site/t/original/i/f8a0686790023a87ac6e9d0809419085faa1daee086262e9895baa357eb7f9fd/Wafflehousebillboard-new.png)
![](https://freight.cargo.site/t/original/i/17bef857050f804328ef4a616e52167a8c8734cfe831dcf15394727a141bae3d/howpagegif.gif)
![](https://freight.cargo.site/t/original/i/a198345b2f2e9a669eaf25668be9c5820a05767f6182309d85fb3d8a249fab76/Untitled-1.png)
![](https://freight.cargo.site/t/original/i/d4c65d87d472595704c0422ad3219dbb814da6e819b64f9f232e5408246728ba/giphy-5.gif)
![](https://freight.cargo.site/t/original/i/9117ec9b4b61faa580040820f84e8908ad160d6f08c9e18ee7168d2a2781696e/feedthepartyanimal.gif)
![](https://freight.cargo.site/t/original/i/441a0f9e30c9486331104a58fe4504b8dc44dcde0cb62870a9f73b770b3b04b4/houseofw1.2.png)
![](https://freight.cargo.site/t/original/i/89807c45c86e79686cb08bb056f62cbf7f3e1ef6c3450d5edae609b0b61eef27/houseofw3.gif)
(
(Project from a younger quarter that I revisted.)
Art Direction on social & out of home: De`ja Mays
Design on social: De`ja Mays
Art Direction on explainer video & logo: Neha Biluve
Leading Copywriter: Ana Vazquez
Some Copy: De`ja Mays
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