Dèja Pocahontas Mays                                                                                                                                            
Art Director with a PDH in going viral.


Sprite x Wakanda Forever





Problem: Sprite Zero wanted to inspire Black and LatinX the youth to find their gift. 

Insight: For this, we created a campaign called Zero Limits. Our packaging was redesigned with influence from Wakanda Forever. Customers could scan the bottle and be guided to through our Hall of Zero Limits. There they would find our Kimoyo Coaches ( multicultural women who worked behind the scenes of Black Panther.)

We also created a once in a lifetime Wakanda Forever premiere experience
for HBCU students. With the help from some Panthers at Clark University,
we were able to surprise AUC students ( Clark, Morris Brown, Spelman, and Morehouse) with a Wakanda Forever Band performance. 

Featured In 
Adweek & Adage

Clio Awards - Gold, Silver, & Bronze
Epica Awards - Bronze
Adweek Experiential Awards - Best Activation By A Beverage Brand
Ana Multicultural Excellence Awards - Experiential Marketing

825MM+
Earned Media Impressions
300,000+
Bottles Scanned
3 Min
Spent in Experience
54%
Increase in Sales





 



Wakanda Forever 🙅🏾‍♀️
Creative Director: Qiana Lee & Cesar Vallejo
Senior Art Director: Becky Wong
Art Directors: Dèja Mays & Jazymn Wormely
( Presented to client and on-site lead creatives)
Copy Writer: Hanai Garcia

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