Dèja Pocahontas Mays
Senior Art Director
Senior Art Director
Sprite x Wakanda Forever
Problem: Sprite Zero wanted to inspire Black and LatinX the youth to find their gift.
Insight: For this, we created a campaign called Zero Limits. Our packaging was redesigned with influence from Wakanda Forever. Customers could scan the bottle and be guided to through our Hall of Zero Limits. There they would find our Kimoyo Coaches ( multicultural women who worked behind the scenes of Black Panther.)
We also created a once in a lifetime Wakanda Forever premiere experience
for HBCU students. With the help from some Panthers at Clark University,
we were able to surprise AUC students ( Clark, Morris Brown, Spelman, and Morehouse) with a Wakanda Forever Band performance.
Insight: For this, we created a campaign called Zero Limits. Our packaging was redesigned with influence from Wakanda Forever. Customers could scan the bottle and be guided to through our Hall of Zero Limits. There they would find our Kimoyo Coaches ( multicultural women who worked behind the scenes of Black Panther.)
We also created a once in a lifetime Wakanda Forever premiere experience
for HBCU students. With the help from some Panthers at Clark University,
we were able to surprise AUC students ( Clark, Morris Brown, Spelman, and Morehouse) with a Wakanda Forever Band performance.
Featured In
Adweek & Adage
Clio Awards - Gold, Silver, & Bronze
Epica Awards - Bronze
Adweek Experiential Awards - Best Activation By A Beverage Brand
Ana Multicultural Excellence Awards - Experiential Marketing
825MM+ Earned Media Impressions
300,000+ Bottles Scanned
3 Min Spent in Experience
54% Increase in Sales
Wakanda Forever 🙅🏾♀️
Creative Director: Qiana Lee & Cesar Vallejo
Senior Art Director: Becky Wong
Art Directors: Dèja Mays & Jazymn Wormely
( Presented to client and on-site lead creatives)
Copy Writer: Hanai Garcia
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