De`ja Pocahontas Mays
Art Director with a PHD in going viral.
Art Director with a PHD in going viral.
Walmart x Batman
Background: Walmart is the one-stop-shop for Batman fans no matter what generation.To get Bat fans excited, they at first wanted to do an in-store activation.We consulted them and said their money was best used in a
social media campaign.
With a small budget intended for a smaller audience, we were able to reach 48M.
Idea: Suit Up Together is a social media campaign that celebrates the tradition and love of Batman fans of all generations. We created a lifesize Batsignal for our influencer packaging.
social media campaign.
With a small budget intended for a smaller audience, we were able to reach 48M.
Idea: Suit Up Together is a social media campaign that celebrates the tradition and love of Batman fans of all generations. We created a lifesize Batsignal for our influencer packaging.
![](https://freight.cargo.site/t/original/i/5c6404062395e35d2cea183d4fbcf565069c03222a7c0cc93134cc63c0d3d328/Batman-day-and-night.gif)
![](https://freight.cargo.site/t/original/i/2b20e1582d72102edf5f7c3f6c1e235948ee39980d14caf1b2e3bf787144c4f1/jennyreimold_IG_Post_24_02.23.22.jpg)
![](https://freight.cargo.site/t/original/i/e782211c0e8aa4e9ebbb44a278c264a68fb3cf6234a5ea57feae7baf16b2a86a/breanna_alexisb_IG_Post_13_02.24.22.jpg)
![](https://freight.cargo.site/t/original/i/ac22368fdf5ad97016ebecc0e3d22ce21c8b811a5937b0e2041544f736f36c1a/Saraknuth_IG_Story_4_02.22.22.jpg)
![](https://freight.cargo.site/t/original/i/02bfef77b7d1c2c56f4472751edd1d837834f5f7577b74dd321b89c97fe53ce1/shannonwillardson_IG_POST_3_02.24.22.jpg)
![](https://freight.cargo.site/t/original/i/8bb124fffa09a002576c82411c913fa7ca79b1953ace94221f59f46e80332049/SarahJoyBlog_IG_Post_2_02.21.22.jpg)
![](https://freight.cargo.site/t/original/i/5f1d1909d8509653c58ed868820b6b98913e479f0179c947121490b5eef96d3d/Screen-Shot-2022-04-20-at-4.37.47-PM.png)
![](https://freight.cargo.site/t/original/i/a3b234e6175a53586de17f8aad087a79708ff450a50078406f133346c17bb117/Picture1.jpg)
![](https://freight.cargo.site/t/original/i/4dd6c3599e8d5dc87c3ec90c65ab69091fc8e2e66131f4841d56d0ba53d6b9dd/Picture2.jpg)
![](https://freight.cargo.site/t/original/i/394cd179f4fd418e408e58a8607f3cea4baf4e583d3d690bd5832cf5f40cece4/Picture12.jpg)
![](https://freight.cargo.site/t/original/i/d588f497a91b9aa8df1bbda9f2c5f7a5ec3e3a97545bb514f1816eb333188b41/Picture8.jpg)
![](https://freight.cargo.site/t/original/i/a780e6f0af3e983686a3f5b235ccba2f086a98b9888ce0def0e030005bff4582/Picture7.jpg)
![](https://freight.cargo.site/t/original/i/83af4f3dce49ac1f6b4f5689ad6985a8601f39e6c2aaca963dd3c935ab688d64/Picture16.jpg)
![](https://freight.cargo.site/t/original/i/ac525890559f4a63934500bef41503d447fd190380cbb659ad6cdb20914cf9f2/Picture9.jpg)
![](https://freight.cargo.site/t/original/i/de7895034d4b07ef96401d656c71e31fc38a2faf3236757850fe836258ceb2de/Picture13.jpg)
![](https://freight.cargo.site/t/original/i/fdd1fa2afa7522e4d8d53feae0a9ec3cfa34897f9f7dd4b1206c5f503945c049/Picture17.jpg)
![](https://freight.cargo.site/t/original/i/652ae06a9b3732c4cb5e2f51fc768c368d434796b178d65451bdba767becd862/Picture6.jpg)
![](https://freight.cargo.site/t/original/i/4e62457244ada10e5653160a41c93c167aaf6b37ec2f883f8dc2129ebf69dcc1/Picture14.jpg)
![](https://freight.cargo.site/t/original/i/675e8038d937d72caa6de6eee451b54d401e3e8c1ec12580f0d9d74d872e2e63/Picture10.jpg)
![](https://freight.cargo.site/t/original/i/ac5fc404b489fbf5883a6107118e1a14e32d53846bf64bd72b8ebf3124ac2bf1/Picture4.jpg)
![](https://freight.cargo.site/t/original/i/8cec00c521977510b41c4e54a7824f57974ba0ff04398483c22eff76309ac50b/Picture15.jpg)
![](https://freight.cargo.site/t/original/i/8fa24d21b6d993036f5aaa5e0aa6933ae4b4ecd2004c0167cb057105f5df34f1/Batman_1.gif)
![](https://freight.cargo.site/t/original/i/edcd761b07faf3fed20a42409db6c28ea6851818e53a52c81476dc28b4eec052/Batman_socual_4.png)
Creative Director: Qiana Lee and Cesar A. Vellojo
Art Director: Dèja Mays
Copy Writer: Jessica Rodriguez
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