De`ja Pocahontas Mays
Art Director with a PHD in going viral.

Walmart x Batman

Background: Walmart is the one-stop-shop for Batman fans no matter what generation.To get Bat fans excited, they at first wanted to do an in-store activation.We consulted them and said their money was best used in a
social media campaign.

With a small budget intended for a smaller audience, we were able to reach 48M.

Idea: Suit Up Together is a social media campaign that celebrates the tradition and love  of Batman fans of all generations. We created a lifesize Batsignal for our influencer packaging. 

Creative Director: Qiana Lee and Cesar A. Vellojo
Art Director: Dèja Mays
Copy Writer: Jessica Rodriguez