De`ja Pocahontas Mays
Art Director with a PHD in going viral.
Art Director with a PHD in going viral.
Walmart x Batman
Background: Walmart is the one-stop-shop for Batman fans no matter what generation.To get Bat fans excited, they at first wanted to do an in-store activation.We consulted them and said their money was best used in a
social media campaign.
With a small budget intended for a smaller audience, we were able to reach 48M.
Idea: Suit Up Together is a social media campaign that celebrates the tradition and love of Batman fans of all generations. We created a lifesize Batsignal for our influencer packaging.
social media campaign.
With a small budget intended for a smaller audience, we were able to reach 48M.
Idea: Suit Up Together is a social media campaign that celebrates the tradition and love of Batman fans of all generations. We created a lifesize Batsignal for our influencer packaging.
Creative Director: Qiana Lee and Cesar A. Vellojo
Art Director: Dèja Mays
Copy Writer: Jessica Rodriguez
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